How To Run A Promotion

Step 1: Market Summary

1. What are your promotional objectives?

Do you want more clients, greater sales, to say thankyou, to advise existing clients of a new service or product?

2. Who is your market and what is their demographic?

How old, are they boys or girls, what do they do for a living, how will they use your product.....

3. What is the required timing?

Do you need them next week, or do you need them in three months time?

4. What is your budget per client?

How much is your client worth to you, how much is the possible sale worth to you, are all clients worthy of the same investment?

5. What products reflect the image and style of your company or event?

As well as getting attention and explaining your offer or message make sure the product says something about your company and your objectives.

Step 2: Product Requirements

1. Does this product need to last or is just for the short-term?

Do you want to grab their attention, or do you want your phone number and contact details on their desk for the rest of the year?

2. Does the apparent value of the product appear higher than its actual cost?

If you can pay $5 for an item which looks like it’s worth $20 at retail, you’re on a good thing. The Fresh Promotions range includes hundreds of sought after products which fit this description.